Force24 is the UK's fastest growing Marketing Automation platform.

Apr 2019 - Present

Introduction

I joined Force24 back in 2019 as a Junior Designer and have worked my to become the company's leading Creative Designer.

Starting out as a Junior Designer I spent my first 2 years working on artwork both internally and externally with some of Force24's clients such as Michelin, Novuna, Tarmac and Hammonds.

Since then I have worked as an internal creative, shaping Force24's entire visual identity, both as a brand and the user interface of the Marketing Automation platform.

Process & Experience

During my time at Force24 I have completed many projects. Here’s a brief summary of some of my contributions as Force24’s leading Creative Designer:

• Worked alongside the Head of Marketing and senior leadership to produce deliverables for numerous campaigns, targeting many different audiences and sectors based on the company's goals.
• Creatively lead a full company rebrand while collaborating at length with an external agency and afterwards carried out the design and production of all collateral post-rebrand.
• Played a key role in the end-to-end redesign of the company website, producing wireframes, high-fidelity UI designs, and interactive prototypes to support the successful handover into development.
• Delivered a UI overhaul of the core Marketing Automation platform, modernising the interface, improving usability, and aligning the product experience with the company's refreshed brand direction.
• Designed the branding and all collateral for a thought-leadership marketing event that has been running since 2022 and has been attended by over 500+ marketers since it's inception.
• Produced high-performing email campaign creative for external clients, including multinational, household-name brands, ensuring alignment with brand guidelines while optimising for engagement and conversion.
• Maintained brand consistency across all outputs while continuously elevating creative standards, processes, and design systems within the organisation. 

Selected work

01

Print / Slideware

Jan 2026: Photo from the Force24 Set for Success 2026 event in Leeds showcasing my customer handout guide

Mar 2023: A mockup of a guide used as a part of a Force24 campaign to target the Recruitment Industry

Feb 2026: The Force24 event stand that I designed and mocked-up using SketchUp to be showcased at events around the UK

Nov 2024: Automation Masterclass booklet

Nov 2024: Photo from the Manchester Automation Masterclass showing slideware, banners and booklets designed by me 

Jan 2026: Set for Success 2026 event in Leeds showing my slideware designs

02

UI / UX Design

Oct 2025: Force24 website homepage facelift designed by me showing the journey from wireframe to high-fidelity prototype to live website

Jul 2025: UI update to the Force24 Marketing Automation platform, showing the before and after

03

Brand Design

Jul 2025: Force24 rebranded artwork showing the new visual identity I helped to craft alongside Leeds-based design studio PresentWorks. The rebrand was done as a part of shift in company direection towards being a more premium offering in the Marketing Automation sector

Oct 2023: Brand design for the Automation Masterclass series of events that are workshops for marketers around the country to attended and learn about marketing automation, the benefits and best practice. Showing off brand illustrations and assets, all designed by me

Jan 2024: Branding for FWD: Thinking, Force24's thought leadership blog that releases monthly updates and newsletters. FWD: Thinking Out Loud is the video series as a part of this.

Apr 2023: Branding for a podcast series that never came to be. The concept being an interview series to pick the brains of leading marketers around the UK

04

Animation

Jun 2023: The following are a selection of animations I created in Illustrator and AfterEffects to be used as intros and outros for Force24's video content