Nike DESIGNR
CLIENT: University Final Project
PROJECT DURATION: September 2017 - May 2018
CONTEXT
The brief for this project was to identify a form of technology and design a service, system or product that was on the cutting edge of the chosen technology.
MY PROJECT
For my project I investigated virtual reality (VR). The prototype I created combined VR technology with my own personal interest in footwear and the customisation of shoes. I styled my project as a service by Nike that would allow users to personalise existing models of Nike shoes in a virtual environment, with a tangible element to enhance the user experience.
The concept however, could be used to to customise many products from a vast array of brands.
SOFTWARE USED
- Adobe AfterEffects
- Adobe Illustrator
- Adobe Photoshop
- Audacity
- Blender
- Unity with SteamVR
HARDWARE USED
- HTC Vive
SKILLS USED
- 3D modelling
- Graphic design
- Interaction design
- UI design
- Service design
- Virtual reality development
FINAL PRODUCT
Below is a video of my project in action.
The timestamps for the different parts of the demo are as follows:
Tutorial & shoe selection - 00:02
Shoe rotation - 02:16
Checklist - 03:04
Material / colour change - 03:29
Shoe customisation - 04:54
Adding a custom image - 06:14
Confirmation screen - 06:47
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