The Reality of Buyer Intent is a report built from research with 2,000 buyers and 500 marketers. It gives marketers a clearer view of how intent actually forms, and how to act on it.

Mar 2026 - Apr 2026

This report is a long-form piece of work that I created during my time with Force24 that took multiple weeks to put together. It is the culmination of 6 months of research, gathered while with an external agency, into buyer habits and how to identify a lead who's ready to buy.

My role in this project was to put all the findings into a detailed report/guide. Creating two versions in the process, a physical, print version that the team would then handout at events and a digital version that could be requested to download.

I was given complete freedom on the creative direction and reworked the Force24 'bubble' motif into bank a of patterns including concentric and eccentric rings (mimicing the style of sonar sensors for spotting buyers) that could be used throughout the guide.

Below are some mockups of the print version, please drop me an email if you would like me to email over a copy of the finished report (digital version).

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Report Mockups